Spotify’s Brilliant Brand Strategy: How Did They Beat Apple?
Apple Music is Spotify’s ultimate competitor. But the company has always had a habit of not giving up, from its days as a start-up to now. In this article, you will learn about Spotify’s brand strategy and how it managed to stay …
10 Common Branding Mistakes and How to Avoid Them
Branding is the one thing that truly sets you apart from the competition. It is a declaration of who you are, as well as a promise you aim to keep to your customers. It is hard to succeed in a competitive market …