Spotify’s Brilliant Brand Strategy: How Did They Beat Apple?
Apple Music is Spotify’s ultimate competitor. But the company has always had a habit of not giving up, from its days as a start-up to now. In this article, you will learn about Spotify’s brand strategy and how it managed to stay ahead of Apple Music.
Top Reasons Spotify Beat Apple Music
From the very beginning, they’ve focused on giving users the best possible music experience. And that’s why they’ve been so successful. While Apple has always been about selling hardware, Spotify has always been about music. And that difference in focus has made all the difference.
Here are five reasons Spotify is winning the streaming war against Apple Music:
1. Rapid Market Penetration
Spotify has always been a few steps ahead of Apple Music. In 2015, they launched their service in 30 new markets, including South Africa, Vietnam, and Indonesia. This allowed them to gain a foothold in these countries before Apple could even enter the market.
2. Spotify is Product Diverse
Spotify’s music and podcasts are available on many devices, and it’s not just the iPhone users who are enjoying its service.
3. Spotify Brings More Exclusivity
Spotify has built up a strong relationship with its users over the years. Apple is the market leader in terms of the sheer number and diversity of content, but Spotify has the edge in exclusive content. They offer exclusive content and features that keep users coming back. For example, they recently launched a feature called “Discover Weekly” which gives users personalized song recommendations based on their listening history.
Every December, the music streaming company sends out a “Wrapped Playlist” to its users, a curated summary of their listening habits. Users share these lists and share their analytics with friends on social media. But Apple Music doesn’t have the same opportunity to do so. It has a huge social media following, and it’s impossible to share the Wrapped Playlist without a Spotify account.
4. Spotify Offers More Flexibility
Spotify offers both a free, ad-supported tier and a premium subscription option. This gives users the ability to try out the service before buying a subscription.
5. Better User Interface:
Spotify’s user interface is also more user-friendly than Apple Music’s. It’s easier to navigate and find the songs you want to listen to on Spotify.
What Spotify is doing right
Spotify has been killing it lately with its innovative marketing campaigns and fresh approach to the music streaming industry. In particular, their brand strategy has been spot-on, managing to position themselves as the cool, edgy alternative to Apple Music. Here’s a look at some of the things they’re doing right:
1. Connecting with millennials
Spotify has always been popular with younger audiences, and they’ve continued to stay ahead of the curve by understanding what millennial consumers want. Their ad campaigns are often funny and relatable, resonating with this target demographic.
2. Being disruptive
While Apple Music is seen as the establishment, Spotify has made a name for itself by being disruptive. From partnering with Snapchat to launching their original content, they’re always looking for new ways to stand out.
3. Focusing on user experience
Spotify knows that they need to provide a great user experience to keep users happy. They’ve invested heavily in personalization features like Discover Weekly and Release Radar, making using the app more enjoyable.
4. Experimenting with marketing
Spotify isn’t afraid to experiment with its marketing, whether partnering with brands like McDonald’s or releasing its own film. Their marketing can seem a bit random, but it’s all in hopes of gaining new users and keeping existing users engaged.
What can you learn from Spotify’s Brand Strategy?
Spotify has been crushing the music streaming game for years, and it’s not slowing down anytime soon. The company has consistently outpaced its competitors with innovative marketing and a top-notch user experience. Here are some of the best strategies that other companies can learn from Spotify.
1. Know your audience
We love brands that know us and cherish our relationship. Keep track of what your audience loves and give them more of what they want. Spotify’s exclusivity is a major lesson any brand can learn from and should apply.
2. Make your product better than the competition
This seems like an obvious one, but it’s worth reiterating. Spotify’s success is largely because its product is better than the competition. The user interface is more intuitive, the sound quality is better, and the overall experience is just more enjoyable.
3. Innovate your marketing strategy
Spotify has always been ahead of the curve when it comes to marketing. From killer ad campaigns to partnerships with major brands, the company knows how to get people talking about its product. If you want to compete with Spotify, you need to get creative with your marketing strategy and find ways to stand out from the crowd.
4. Focus on the user experience
Spotify puts a lot of effort into the overall usability of its product. There’s no way around it—if your product is clunky and difficult to use, you won’t win over consumers. You need to focus on the user experience and create a product that’s easy to navigate and pleasant to use.
5. Keep things fresh
Spotify always has new features up its sleeve. The company keeps things interesting for its users by continually introducing new upgrades, features, designs, and more. You need to make sure your product stays fresh to keep people coming back for more.
The Final Word
Spotify has quickly become one of the most popular music streaming platforms thanks to their innovative brand strategy. By partnering with other brands, offering a free ad-supported service, and giving users more control over their listening experience, Spotify has managed to beat out Apple Music and become the go-to choice for many music lovers.
If you ever wonder how to perfect your brand strategy, here at The Present Pixel, we have helped more than a dozen successful brands to take their strategies to the next level.
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