Strada Perfume
Strada Parfumerie is a niche perfume house built around four of the world’s great streets. We created its brand strategy, slogan, visual identity, labels, boxes and campaign visuals, and its Via Veneto fragrance won Silver for Best New Fragrance at the Pure Beauty Awards 2020.
Create a sophisticated perfume brand, “Strada,” capturing the essence of luxurious streets through minimalistic and elegant design.
Four streets, one award-winning brand.
The brief
Launch a premium niche perfume house into a market full of heritage names. The brand had to feel elegant yet approachable, speak to a young, international, unisex audience, and give four very different scents one clear story.
What we did
- Brand strategy: customer profiles, positioning, an Explorer-meets-Lover archetype, a neoclassic voice and the slogan “From the streets to the world”.
- A handwritten signature logo and a black, white and gold palette.
- Labels and boxes wrapped in a hand-drawn street-map pattern, one for each city.
- Stationery, retail bags, smelling strips, brand profile and campaign visuals.
The outcome
Via Veneto won Silver for Best New Fragrance at the Pure Beauty Awards 2020, and the launch was covered by Cosmetics Business and reviewed by CaFleureBon.