Roastalgia
Roastalgia is a specialty coffee brand we shaped from a single word: a hand-drawn wordmark, packaging and an e-commerce website, all built around warm, vintage coffee culture and the feeling of nostalgia.
Develop the premium coffee brand Roastalgia, including branding, packaging, UX/UI design, and product naming, to evoke nostalgic emotions and provide a unique coffee experience.
One invented word, built into a complete brand.
The brief
Roastalgia began with a word its founder invented: roast + nostalgia. He wanted a specialty coffee brand that feels warm, crafted and a little retro, where the name carries the emotion without spelling it out.
What we did
- A custom calligraphic wordmark whose curves echo rising roast smoke, plus an R monogram for stickers, coasters and bags.
- A retro-modern palette of warm browns and beige, humanist typography and the line “Moments to Share”.
- Packaging for bags and labels, tested for reliable print.
- E-commerce website and UX/UI design to sell the coffee online.
The outcome
Five rounds of refinement took the identity from three initial directions to one complete system, ready for packaging, print and the online store.
“I’m very happy with the wordmark created, as it really gives the sensation and feeling of nostalgia.”
Basel Kayed, Founder, Roastalgia