Lightwork
Lightwork is an end-to-end AI studio that takes founders from market research to content, website and ads. We built its visual identity and brand guidelines in a one-week sprint, giving it an identity that feels effortless, intelligent and human, so the website build could start straight away.
Create an identity for an AI launch platform that feels effortless, intelligent and human, in a one-week sprint, so the website build could start.
An AI launch platform with a brand that makes heavy lifting feel light.
The brief
Lightwork is an end-to-end, AI-powered studio that takes founders and businesses from market research to content, website and ads. It is modular and credit-based, so people use only the tools they need. In a space crowded with look-alike AI tools, it needed an identity that felt effortless, intelligent and human, in one week, so the website could be built on it.
What we did
- Creative direction: moodboards that landed on “big-tech polish, without the corporate chill”: calm and minimal, magical AI, always in motion.
- Logo: a lettermark that distils a “kinetic flag” into three flowing strokes that read as an L, paired with a clean lowercase wordmark.
- Visual identity: a Black, Purple and Seashell palette lit by violet-to-coral gradients, Funnel Display and BDO Grotesk typography, and glassy 3D ribbon motifs.
- Brand guidelines and applications: art direction, posters, app icon, favicon and the website look and feel.
The outcome
A complete identity and brand document delivered in a one-week sprint, giving Lightwork a calm, kinetic presence that stands apart in a crowded AI market, and letting the website build start straight away.