The short answer
Branding in London usually costs between £500 and £50,000+, and big rebrands go well beyond that. Most startups and growing businesses spend £1,500 to £10,000 for a professional identity they can build on.
That’s a wide range because “branding” can mean a single logo or a full repositioning with research, strategy and a website. Below I’ve broken down what each budget buys, what pushes the price up, and what we charge at The Present Pixel. You can use it to set a realistic budget before you talk to anyone.
Typical branding costs in London
| Who you hire | Typical cost | What it usually covers |
|---|---|---|
| DIY tool or design marketplace | £30–£150 | A template-based logo, no strategy |
| Freelance designer | £500–£3,000 | A logo, a few revision rounds, a simple brand sheet |
| Small studio | £1,500–£10,000 | Brand identity with guidelines, often strategy and a website |
| Mid-size agency | £10,000–£50,000 | Research, positioning, full identity system, rollout |
| Large agency | £50,000–£100,000+ | Multi-market rebrands, brand architecture, large teams |
These ranges come from published 2025–2026 UK pricing guides (Whito, Huddle Creative, Design Cloud). London studios and agencies tend to sit at the upper end of each band. Day rates run from about £150–£300 for freelancers to £500–£1,000+ for agencies.
What you get at each budget
Under £1,000. You’ll get a logo, and not much else. It can work for testing an idea, but you’ll usually redo it once the business finds its footing.
£1,000–£3,000. A properly designed logo suite, colour palette and typography, sometimes with basic guidelines. This is the right starting point for an early-stage startup that needs to look credible fast.
£3,000–£10,000. A complete brand identity: logo system, guidelines, stationery and social templates, often with brand strategy and positioning. At the top of this band you can usually add a designed and built website.
£10,000 and up. Customer research, competitor analysis, naming, messaging frameworks and a rollout across every touchpoint. This is for established businesses repositioning, raising investment or entering new markets.
What drives the cost
- Strategy. Positioning, audience research and messaging take senior time. They’re also what separates a brand that looks good from one that sells.
- Scope of deliverables. A logo is one thing. Guidelines, packaging, a website and pitch decks each add days of work.
- Who does the work. A senior team costs more per day but usually needs fewer rounds to get it right.
- Number of concepts and revisions. More creative routes and open-ended revisions mean more hours.
- Timeline. Rush jobs cost more because other work has to move.
- Rollout. Applying a new brand across signage, products and existing materials often costs as much as designing it.
What branding costs at The Present Pixel
We keep it simple with three packages. Each one includes everything in the one before it.
| Package | From | Timeline | What’s included |
|---|---|---|---|
| Logo | £1,200 | 1–2 weeks | Logo suite and core brand files |
| Brand Identity | £2,750 | 3–4 weeks | Logo, colour palette, typography, full brand guidelines, business cards, letterhead, email signature, three social templates |
| Brand + Website | £6,000 | 5–7 weeks | Everything in Brand Identity, plus a designed and built website |
Brand strategy (positioning and messaging) can be added to any package and adds about 1–2 weeks. Naming, packaging, SEO and pitch decks are available as add-ons. Every project includes two revision rounds at each stage and starts with a free 30-minute call, after which we confirm a fixed quote. See the full packages.
How to budget, and what cheap branding really costs
A useful rule: spend on branding in proportion to how much the brand has to do. If you’re selling a premium product, raising money or competing in a crowded market, your brand is doing the selling, so budget for strategy and not just a logo.
Cheap branding usually costs more in the end. A logo without positioning tends to look like everyone else’s, which pushes you into competing on price. Many businesses that start with a £100 logo end up paying for a proper rebrand within a few years, plus the cost of reprinting and redoing everything it touched.
Before you request quotes, have three things ready: who your customer is, what makes you different, and where the brand will show up first (website, packaging, pitch deck). You’ll get more accurate quotes, and you’ll be able to compare them like for like.
FAQ
How much does a logo cost in London?
A professionally designed logo typically costs £500–£3,500, depending on whether you hire a freelancer, studio or agency. Our Logo package starts at £1,200.
How much does a full brand identity cost?
Expect £2,500–£20,000 for a logo system, colours, typography and guidelines. Strategy, research and rollout push it higher.
How much does a rebrand cost in the UK?
A small-business rebrand usually costs £5,000–£20,000. Larger rebrands with research and multi-channel rollout often reach £50,000 or more.
Is a freelancer or an agency better value?
Freelancers are cheaper per project and work well for a single logo. A studio or agency brings strategy, a wider set of skills and more consistency across deliverables.
How long does a branding project take?
A logo takes 1–2 weeks, a brand identity 3–4 weeks, and a brand plus website 5–7 weeks. Strategy adds about 1–2 weeks.
Can I start small and upgrade later?
Yes. Many clients start with a logo or brand identity and add a website, packaging or strategy once they’re ready.
Not sure what you need?
Take our free Commodity Trap Check. It’s seven yes/no questions, takes two minutes, and shows where your brand stands and what to fix first. Or book a free 30-minute call and we’ll give you a fixed quote for your project.
