The top 5 Mistakes Entrepreneurs and Startups Make When Starting A New Brand

Have you ever had doubts if your brand has the right architecture to succeed or not?

When it comes to branding there is a right way and a wrong way of doing it.

In this article, I’m going to enlighten you about 5 mistakes entrepreneurs and startups make when starting a new brand and how to get on the right track.

Follow the tips below, and you’ll increase the likelihood of starting a killer brand that is most likely going to succeed:

The top 5 Mistakes entrepreneurs and businesses make when starting their brands:

It is very common that if you’re starting out or if you already have a brand, you might resonate with some of the mistakes below.

  1. Assuming branding is a good looking logo and a great looking website
  2. Doing all the work yourself and hoping it will work out
  3. The inconsistency that comes with doing things yourself
  4. Looking for low-budget talent with no experience in branding or marketing to help them with creating a brand identity
  5. Deciding to direct the brand with no understanding how branding works

Let’s elaborate a bit more on what’s wrong with all these approaches:

  • As much as we love good graphics and that polished brand feel but branding is NOT a few quality clicks on photoshop and a good looking website. Have you ever met a good-looking person yet still found it hard to connect with? That’s exactly the same case with branding. If you’re not connecting with your audience, you’re not doing it right!

  • We do understand when you’re starting out you’re busy with so many things and you’re perhaps running on limited resources. You patch a quick logo yourself, you use a random color and voila you think you have a killer brand then day by day as you’re getting closer to marketing your product you start to panic and realize “This logo doesn’t reflect our values, it doesn’t look like us neither does it attract the people you want to work with.”

  • In relation to the point above, one of the major problems that come with creating things yourself is the inconsistency that comes with communicating your business. Your business card has a different font and colors than your website. Your website is completely using a different visual style … and above all, most of the work doesn’t even resonate with your audience.

  • Similar to the point above the problem with looking for a low-budget graphic designer on freelancing platforms could be dangerous for your longterm brand-building game because they will rarely dig deep into your values, your character, and your audience and understand what makes your customers tick.

  • It is very common that we to talk to new prospects who come to us and condition the project by mentioning what symbols or colors should be used and start directing the project. It’s important that we drop any conditioning that comes with any project and to start with a clean slate and to restudy your business and your demographics prior to selecting any symbols. What you like is subjective and might not be what your audience like or won’t necessarily reflect your values as a business.

How to start correctly:

  • Strategy: Before creating any graphics, copy, and thinking of any colors, you really need to connect with your brand’s soul because that’s what is going to make you stand out. What is your brand’s character? You need to know the who, what and why! 
  • Moodboard: Create a mood board to help you see how your business feels and looks like. What do your competitors wear … are you more lifestyle? more corporate? somewhere in between?

Conclusion

Lesson 1: Branding is not just photoshop and good looking business cards and website. 

Lesson 2: If you don’t want others who don’t understand your craft to interfere with creating your products, it’s better to give branding and marketing to the professionals. We know our craft better quite well

Lesson 3: Strategy is where you want to start with before diving deeply into any branding or marketing material and the creation of a simple mood board will help you stay on track with your brand’s values.

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